English | Tiếng Việt
 
 
 
 
P- PROCESS

STEP 2: STRATEGIC DESIGN

Establish communication objectives
Set objectives that are Specific, Measurable, Appropriate, Realistic, and Time-bound (SMART). Select key audience segments and
quantify the changes in knowledge, attitudes, skills, behaviors, policies, or process changes expected within a specific time.
Develop program approaches & positioning
Select a behavior change model upon which to base the program. Explicitly state the assumptions underlying the basic strategy and
approach. Explain why and how the program is expected to change health behavior. Position the program clearly to benefit the audience.
Determine channels

Consider a coordinated, multimedia approach for a synergistic impact. Where possible, achieve scale by including mass media tied to
community
mobilization and interpersonal communication among family, friends, community, social networks, and service providers.
Draw up an implementation plan
Develop a work schedule with regular benchmarks to monitor progress. Prepare a line-item budget. Complete a management plan,
including partners’ roles and responsibilities. Make sure all involved know what is expected.
Develop a monitoring and evaluation plan
Identify indicators and data sources to monitor program implementation as well as audience reaction to it. Select the study design to
measure process outcomes and assess impact.

 
 
Projects
AP2banner
for_website_ap_resized copy

 

Cover LoveChoice

Giaymoi  
Mircogynonvct
 
 
Copyright ©2008 Center for Community Health Research and Development
Tel: (844) 37832742 - Fax: (844) 37832646 - Email to: info@ccrdvn.org